Five reasons to use personalization in restaurants now

Hold the pickles but double-up on mayo. Gluten-free buns, please. Supersize it – every time. We’ve entered an age where personalization is everything. As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app.

According to Tech Jury, the data analytics market is expected to reach $103 billion by 2021. Further, 97.2 percent of organizations are investing in big data and AI – restaurants included.

Personalization is a key ingredient to dishing up a comprehensive customer experience, capturing valuable data and enabling brands to reach out to customers though several touchpoints that create the customer journey: the drive-thru, menu board, branded apps, kiosks and loyalty programs.

Burger King, for instance, has installed digital menu boards using Deep Flame’s technology to suggest foods popular in a certain area and uses…

Dirk Izzo

Dirk Izzo serves as President and GM of NCR Hospitality. He is a seasoned leader with experience in building and marketing innovative cloud-based solutions to help clients optimize their business performance. In his current role, Izzo is responsible for developing simple and innovative solutions that run the restaurant from end to end. NCR is the technology provider of choice for restaurants around the world and Izzo is focused on delivering the next-generation software, hardware and services that delivers on what customers want, when they want it.

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Dirk Izzo