Orchestrating Restaurant Operations to Increase CX

One of Merriam-Webster’s definitions for orchestration is “to arrange or combine so as to achieve a desired or maximum effect.” 

Simple concept yet much harder to pull off for today’s restaurants struggling to harmonize in-store, drive-thru, delivery and curbside experiences for both customers and employees. 

Customer expectations are level set by their most advanced in-store and digital experiences. And those expectations mean:

Mobile apps automatically apply discounts and loyalty points Signage clearly communicates information like designated areas for pickups, online orders and dine in Packaging keeps hot food hot and cold food cold no matter the delivery distance  Diners have a great experience regardless of staffing challenges These vital components (and there are more), if not in sync, can turn into multiple points of frustration that degrade your customer experience and, quickly, your brand. To improve your brand and stay in customer’s consideration set, consider…