The Power of Scent Marketing (Infographic)

Scent marketing has been used across many industries to influence and build relationships with customers.Scent, which is tied to the portion of the brain that controls memory and emotion, can conjure many different feelings. Retailers will often use scent to create a cohesive brand image or make a certain impression on their customers.

The restaurant industry, however, is an industry where scent marketing can be used in many different ways. Many times, it’s to increase sales or highlight a certain offering. For example, Cinnabon intentionally places their ovens toward the front of the stores so that the delicious scent of cinnamon rolls can waft out to potential customers.

Coffee shops are also known to use scent marketing to increase sales. For example, it’s been reported that Starbucks adds the scent of coffee to their HVAC systems to overpower any smell their food offerings might be emitting and remind customers to purchase coffee.

While many restaurants enhance the already…