Enhancing the Wine Experience in Restaurants

When it comes to wine, perhaps Ernest Hemingway put it best when penning: “Wine is one of the most civilized things in the world and one of the most natural things of the world that has been brought to the greatest perfection, and it offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” Some companies hope to elevate the range of enjoyment and appreciation of wine to enhance the overall guest experience.

Long gone are the days when boxed wine was considered to be a cheesy economic party staple as national restaurant chains and businesses such as Red Robin, Disney and AMC movie theaters now use Beso Del Sol Sangria—a super-premium sangria available in a three-liter boxed format to contribute to their bottom line. Other boxed products used in restaurants include Black Box Wine, served out of the box from Ruby Tuesday to Le Parker Meridien, and Fireball Whisky.

BesoKatie Burkle, Beverage Director for Red Robin, which carries Beso Del…