Summer is Time to Heat Up Restaurant Marketing

3 Min Read By Laura Cole

Ah summertime. Longer days, hotter temperatures, pools, beaches and vacation season. And rising temperatures lead to rising consumer spending. Researchers call this the “temperature-premium effect,” meaning that warmer temperatures make people feel emotionally warm and better about spending money.

The restaurant industry is no stranger to busier summer months, as 48 percent of people say they dine out more in the summer than any other season. Whether it is a group of friends hitting up patio happy hours or families dining out on a road trip, the fact is that people are filling up restaurants and searching for the perfect dining experience.

These days, customers are using their mobile phones to look for places to eat, searching for “restaurants near me.” And when they search, you want to make sure they find your restaurant (and not your competition). 

Here are three key ways restaurants can make sure they are found by people looking for the perfect summer dining…