According to a Recent Study/Survey … End-of-July 2018 Edition

32 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features exclusive research on Chick-fil-A's Dress Like A Cow LTO from Sense360,  stories on attracting lapsed guests, wine trends, quiet restaurants, emotional connections to brands  and OpenTable's top Southern restaurants.

Dress Like A Cow Promo AnalysisA new report from Sense360 explores the effects of  Chick-fil-A's Dress Like a Cow limited time offer on visitation by observing visit patterns both before and during the campaign and highlighting the differences between the two periods.

Off-Premise ImpactFor restaurant operators, providing a great guest experience is no longer just about what happens inside the four walls of their locations. The new paradigm is about having a robust off-premise program for consumers to enjoy their food where they live, work and play. Off premise dining is becoming the “new” dining out, as off-premise sales are estimated to make up…