Bake Me Home Tonight: Video Marketing for Restaurants

2 Min Read By MRM Staff

A smoke machine, a green screen, a pair of jean shorts and a complete lack of shame are the components of a video marketing campaign from Forno Bistro in Saratoga Springs,  New York. “Bake Me Home Tonight" parodies a classic from the 1980s, while promoting the restaurant's  make-your-own-pizza-at-home campaign. 

"One of the most effective methods of marketing and promotion, we are finding, is rich and creative video content," Bill Gathen, a Strategic Partner at bggCreative and consultant for DZ Restaurants, told Modern Restaurant Managment (MRM) magazine. "As a child of the 80’s I couldn’t resist the urge to pay homage to one of the giants, nay icons, of the 80s; Eddie Money. “Take Me Home Tonight” becomes “Bake Me Home Tonight” but that was just the beginning."

One of the most effective methods of marketing and promotion, we are finding, is rich and creative video content.

The team wanted to channel the spirit and absurdity of 80’s videos with a video…