#Hashtag as Hype: Fast-Casual Chain Fries Up Marketing Concept
2 Min Read By Barbara Castiglia
It’s a generational thing.
For some of us, # is referred to as the pound sign, while those on the younger end of the spectrum recognize it as hashtag. The symbol has become such a part of today’s mainstream mindset that owners of one fast-casual franchise incorporated it into the brand’s name. #getfried, a new concept with two storefronts in Western New York offering customizable French fries, hopes to promote social media engagement and connect with customers by speaking their language.
Garrett Green and Chris CovelliFounders Chris Covelli and Garrett Green plan to target locations with high presence of millennials such as college campuses for franchises.
“# is part of everyday life for millennials and it’s not going away as social media grows,” said Covelli. “We thought no brand has it yet and it’s got to stand out in a food court environment and help us build the brand.”
The idea for #getfried was sparked while Covelli was traveling for business. He noticed…
Sorry, You've Reached Your Article Limit.
Register for free with our site to get unlimited articles.
Already registered? Sign in!