False Reviews Can Be Alarming and Costly

Getting negative reviews can be devastating for any restaurant, but receiving inaccurate or false reviews can be disastrous and end up causing long-term damage to your business. Whether it be from a malicious competitor, a disgruntled former employee or an unsatisfied customer the practice of leaving false online reviews is becoming more commonplace as reviews on sites such as Yelp, Google and Tripadvisor keep gaining in popularity.

Online reviews matter, not only does the majority of customers base their decisions on the feedback of other customers, but a study by Harvard Business School cites that a one star change in rating on Yelp could mean a potential revenue shift off up to nine percent. With this in mind it’s easy to see why safeguarding your restaurant's reputation online is so important.

So how do you deal with fake reviews? Prevention is the first and most apparent answer. MRM magazine discussed best practices for online reviews here. Obviously outstanding customer…