Building a Resilient Restaurant: A Guide to Scaling a Food Concept in 2024

Facing harsh headwinds in the form of stiff competition, tough macroeconomic conditions, and ever-evolving consumer preferences, running and scaling a successful restaurant business requires a nimble approach that encompasses four key focuses. From attracting investors to prioritizing repeatable unit economics, there has never been a more crucial time to be disciplined during the growth phase of building a restaurant. 

Scaling and Attracting InvestorsTo effectively scale a multi-unit restaurant business in 2024, courting investors is often necessary. Whether founders need funding for geographical expansion, marketing or operational enhancements, presenting a compelling case to potential investors is required. In years prior, a glossy deck and some buzz around your concept and the promise of what could be may have been enough to raise capital, but now investors are looking for a thoroughly vetted premise. Backed by robust market research, proven brand awareness, and an understanding…