‘Toast’ing the Sweet Smell of Restaurant Success

The common consensus for 2016? Most restaurants were ready for a fresh start in the new year.

Now we’re a third of the way through 2017, and restaurants seem to be on a better path towards success.

According to Toast’s Restaurant Success in 2017 Industry Report, 92 percent of restaurateurs are optimistic for their sales in 2017, while 86 percent feel in control of their success.

The release covers the plans of more than 400 restaurant owners, managers, and leaders for achieving restaurant success in 2017. Areas covered include marketing & advertising, technology, social media, and more.

Here are some of the key findings from the report. 

Competition is Growing, But Most Aren’t PhasedWhen asked to describe the restaurant industry in one word, most restaurateurs said it was either “challenging” or “competitive.” Despite this, the vast majority of restaurateurs feel positive about 2017 (92 percent) and in control of their success (86 percent).

The…