Tech Talk: Nuggets of Wisdom on McDonald’s ‘Experience of the Future’

McDonald's, the world's leading global foodservice retailer with more than 36,000 locations in over 100 countries, recently unveiled a long-term global plan that outlines initiatives to unlock meaningful growth and increase guest counts that includes:

Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience; Redefining customer convenience through delivery; and Accelerating deployment of Experience of the Future restaurants in the U.S. McDonald's is accelerating digital capabilities and enhancing its use of technology in restaurants, in the drive-thru and on the go. Inside the restaurants, McDonald's is bringing greater control, convenience and personalization to customers through the 'Experience of the Future' use of kiosks and mobile apps. Mobile order and pay will be launched in 20,000 restaurants by the end of this year. McDonald's intends to have most of the traditional free-standing U.S. restaurants modernized to reflect…