Optimizing Business Catering Opportunities

With the post-pandemic return-to-office, business catering is in full swing. In fact, according to a recent report from ezCater, 97 percent of restaurant operators expect to see year-over-year growth. But business catering is a different beast requiring different menus, operations, and technology. So, how can operators best invest in their businesses to meet the needs of local businesses?

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. 

What are the primary differences in business catering vs. party catering?Business catering is complex and high stakes. It’s annoying if your pizza is late for  a party, but if lunch is late for 400 employees or an important sales meeting, it can be catastrophic. Restaurants require different menus, operations, and technology to manage their catering…