The Eyes Have It: Technology’s Influence on Guest Behavior

When it comes to emerging technologies and marketing, most of the conversation today typically focuses on apps, social media and how to take advantage of consumers’ growing dependence on their mobile devices.

That’s all well and good for driving customers into your store or restaurant, but then what? In-store or point-of-sale marketing and merchandising is still the key to converting shoppers into buyers, but that doesn’t mean you have to be “old-school” about your signage and displays.

One of the most exciting new developments is spot High Definition printing, and a growing number of retailers are discovering the power of this technique to drive purchases of premium and/or ancillary items.

At Windsor Marketing Group, we recently commissioned Bentley University’s Center for Marketing Technology to measure the impact of our spot HD printing on consumer behavior. We asked Bentley to measure the impact of spot HD on consumers in order to better understand how different types…