Five Steps to Prepare for Mobile Email Marketing (Infographic)

3 Min Read By Seshu Madabushi

Mobile First. Stats say 55 percent of email is now opened on a mobile device.

You have three seconds on mobile to capture the reader's attention.

Multitasking with email. In U.S., we check email while watching TV or a movie (69 percent), in bed (57 percent), and on vacation (79 percent), according to the Adobe digital Insights “ADI Email Survey 2016.”

The biggest turnoffs people have with mobile email, according to LiveClicker and The Relevancy Group's “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” are: Receiving too many (44 percent), Not relevant (37 percent), Too small to read and interact with (32 percent), Website and landing pages not mobile optimized (26 percent) and Not well formatted for mobile phones (21 percent.)  

Now that we have established the having a "Mobile First" strategy is a must, let's look at some of the email marketing strategies that you have to adopt in order to make this strategy a reality.

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