Key Strategies to Drive Catering Growth from Second-Generation Bojangles Franchisee | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In the dynamic world of quick-service restaurants, innovation and adaptability are critical to evolve successfully in order to drive business growth with consumer preferences continuously changing. As a proud, second-generation Bojangles franchisees at Georgia Foods, my family and I have tapped into a distinctive strategy that has boosted our profitability across our 41 Bojangles locations – catering.

We recognized the immense potential Bojangles’ catering platform had for us in our markets and when beginning to execute, we first turned our attention to developing strong relationships within local businesses and organizations. This included schools, sports teams, hospitals, corporate officers, wedding venues, and much more. In building these personal relationships, we introduced these key stakeholders to the brand, our team, and our menu, giving them the opportunity to learn more about how we can mutually support each other as community partners.

With industry data projecting the…

Lela Dinakaran

Lela Dinakaran serves as the Vice President of Marketing at Georgia Foods LLC, DBA Bojangles. A lifelong enthusiast of the Bojangles brand, she channels her dedication into creating memorable experiences and forging strong relationships with her local community, customers, and business partners. Growing up alongside her family’s franchise group, started by her father, Ash Dinakaran, Lela was raised as part of the Bojangles brand. Since joining the family business, she has implemented innovative strategies for local store marketing initiatives resulting in a significant boost in traffic and sales across the family’s 41 Bojangles locations in North Carolina, Virginia, and Georgia.

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Lela Dinakaran