Pi Day Survey: Crust Matters (Infographic)

A good crust is a must with 91 percent of Americans agreeing that a bad crust can ruin a pizza, according to a nationwide survey conducted online by The Harris Poll and commissioned by General Mills Foodservice. In addition, more than three-quarters of Americans (80 percent) say they would pay more for a pizza with a high-quality crust.

“The survey demonstrates that the crust is truly the heart of the pizza,” says Paras Bansal, who analyzes consumer insights for General Mills Foodservice. “We learned that consumers are passionate about pizza crust, which indicates pizzerias and operators want to make sure they get it right to please their pizza-loving patrons and be more profitable with pizza.”

Results from the poll show consumers are more likely to eat pizza when dining out or ordering takeout if they know the pizza has a good crust (87 percent) and cite the top attributes of their favorite crust as having just the right taste/flavor (58 percent), thickness (51 percent)…