More Mocktails on the Menu | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Keeping health and wellness top of mind, consumers are increasingly choosing mocktails and other non-alcoholic drinks at restaurants and at home.

In fact, the market for non-alcoholic alternatives has seen consistent double-digit growth over the last five years and exceeded half a billion dollars in 2023, according to NielsenIQ.

Celebrities such as Katy Perry, Blake Lively, Kylie Minogue and Bella Hadid are helping to boost the booze-free band wagon by launching non-alcoholic beverages.

There’s no longer a stigma for being sober-curious and mocktails are gaining popularity as sophisticated alternatives to beer, wine and traditional cocktails. Whether someone is the designated driver, pregnant or choosing to abstain from alcohol for health reasons, alcohol-free socializing is on the rise.

In Causeway Solutions’ April 2024 survey, we asked more than 800 U.S. Adults 18+ specific questions about non-alcoholic beverages to help inform restaurants, retailers, event planners…

Thérèse Mulvey

Thérèse Mulvey is Vice President of Strategy & Insight at Causeway Solutions, a provider of Acquisition Analytics and innovative data services. She has worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. Mulvey has more than two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences.

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Thérèse Mulvey