Modern Restaurant Brands Practice Socially Responsible Marketing

Socially Responsible Marketing is doing social good.  In recent years, restaurant brands were touting health benefits and lower calorie menu items; now socially responsible marketing is the big focus for restaurant operators and consumers alike.  What does Socially Responsible Marketing mean for your restaurant? 

A business vision may be necessary for business success, but it is no longer sufficient—having a 'social vision' is imperative today.

Socially Responsible Marketing calls for combining business vision with a “social vision.” A business vision may be necessary for business success, but it is no longer sufficient—having a “social vision” is imperative today.  A social vision is one that contributes to social and environmental sustainability, while producing profits for its business.  For example, many California restaurant operators, hit with the severe drought, are taking responsibility and steps to cut back on water. Their “social vision” is to reduce…