How to Create an Effective Restaurant Marketing Strategy

2 Min Read By Warner Siebert

Restaurants rely on loyal customers to drive revenue and reduce overhead costs. However, the restaurant industry is one of the most competitive sectors. With more than restaurant locations in the U.S., how do you stand out from the crowd to attract and retain customers?

Answer: It’s all in the marketing.

The right marketing strategy that incorporates customer and industry trends such as mobile, social media, and loyalty programs, can help set a restaurant apart from the competition. By adopting customer trends in their marketing tactics, restaurants can improve the dining experience as well as boost loyalty and profits.

Let’s explore a few ways restaurants can create an effective marketing strategy with consumer trends.

Build a Mobile PresenceAccording to an eConsultancy study, 81 percent of smartphone users searched for a restaurant through a mobile app in the previous six months, and 92 percent searched via a mobile browser. On top of that, 75 percent of users chose a…