Five Strategies For a Profitable Holiday Season

If you want to promote your restaurant in this holiday season, you need to prepare in advance. While the holiday season traditionally starts in November or December, for some it starts much earlier  - 40 percent of consumers begin their holiday shopping before Halloween each year. And it's the busiest season with some retailers accounting for 30 percent of their annual sales. The projected retail sales during the holiday season is around $700 billion with the average holiday spending over the past 10 years is around $740. Spending on gift cards has been increasing over the past 10 years. 

Start Early and Have a Plan Hire and train staff: Given seasonal nature and high competition start looking at hiring and training staff. You want to put the best foot forward and a highly trained and motivated staff is what you want to have to handle the holiday season rush.

Plan out the specials that you want to have, events you want to organize: Halloween contest, black Friday/cyber Monday…