Why Restaurant Operators Don’t Promote Takeout and What You Can Do About It

“If you build it, they will come!” – Field of Dreams, 1989

As a restaurant operator, how much do you honestly believe in the above quote regarding the promotional aspect of your restaurant?

After all, your menu is heavenly, the dine-in experience is excellent, and the service is second to none. So, who needs promotion? Especially takeout. 

Customers in recent years  focused on coupling food quality with convenience.

But consider this - takeout is one of the most profitable opportunities for restaurants. So without promotion, are you expecting the calls and orders to simply “come to you” like an apparition to a baseball loving farmer in Iowa?

The reality is restaurant operators virtually focus all of their time, resources and energies toward the dine-in aspect to their restaurant and end up neglecting takeout. And as a result, the takeout customer experience and order fulfillment is ….well, let’s just say, less than desirable. So, it’s no wonder why you don’t…