Restaurant Branding and Marketing: How to Position Your Business for Growth

How many times have you been surprised with how good the food was at a restaurant? Or on the flip side how many times have you visited a food service business as a customer and been disappointed? 

What was it about that restaurant that set your expectations on either end of the spectrum?  Usually, it comes down to branding. For those of us who are “workers” and don’t have time for branding and nonsense like social media and other funny games like this, it’s time we take notice what drives customer traffic and “speaks” to the people who either spend money in our restaurant or decide not to…..you know, the important folks. 

So what is a brand?  Well according to Google, it is one of two options:

A type of product manufactured by a particular company under a particular name, "a new brand of detergent." An identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron, “I branded my cow so no one would take it."Your brand…