13 Ways To More Effectively Use 140 Characters

Twitter has effectively been our micro-blogging friend for a decade, which has ever changed the face of marketing. It’s a great tool  and one can easily convert a 140-letter piece of copy into an efficient and succinct sales pitch. Here are a few tips for you to keep in mind as you manage your restaurant's Twitter.

Profile Set UpYour profile picture and your bio are the most relevant info that will describe your brand and will stick by every tweet you send out. Make sure you incorporate appropriate business info, hours, menu and a personalized logo.

Use ‘Lists’A business needs to engage with a myriad of organizations. For example, a restaurant may interact with bloggers for promotional activities; keep an eye out for competitors to stay on top of the game and vendors etc. You can now make up to 1,000 lists and each list can include up to 5,000 accounts.

Be Selective on who you FollowBeing selective so as to not have your Twitter clogged up is an important move. You wouldn’t…