Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem. Restaurants can’t function well with a haphazardly combined disparate tool set. Instead, they need to integrate data insights with marketing functionality using next-generation marketing technology solutions that help identify priority customers. 

Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.  A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out…