The Best Pre-Launch Marketing Strategy for Your Fine Dining Restaurant

3 Min Read By Sarah Kauter

Launching a fine dining restaurant is an undoubtedly exciting venture, but it's not without its challenges. With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. With 60 percent of new high-end restaurants failing within the first year, it’s clear that far too many budding restauranteurs are not pursuing the optimum marketing strategies. Here are five essential steps you need to take for a successful restaurant pre-launch.

Craft a Mobile-Optimized WebsiteIn today's digital age, 81 percent of consumers discover restaurants by browsing on their phones and, from this, a healthy 75 percent make their decision based on their search results. Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone. 

It's essential to create a mobile-optimized…