Roadmap to Sustainability

6 Min Read By MRM Staff

There is not one simple thing a company can do to be more sustainable--there are dozens that need to done every day, but they are doable. That's one of takeaways in  You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company  by Maisie Ganzler, chief strategy and brand officer of Bon Appétit Management Company. Over the past 30 years, she has been the architect of their groundbreaking approach to responsible purchasing and a leading force behind their pivotal shift toward sustainability.

She dives into the real definition and actions required to achieve sustainability from the environmental to the societal to the economical. Ganzler combines personal experience with interviews from industry insiders including Gary Hirshberg, Cofounder of Stonyfield Organic; Rob Michalak, former Global Director of Social Mission, Ben & Jerry’s; Walter Robb, former Co-CEO of Whole Food Market; Chris Arnold, former…