Why Your Restaurant Needs to be Camera Ready

You have seen them. The photos of food on a restaurant’s website, Yelp, or Instagram account that just don’t quite make it. The images are just out of focus, the lighting is terrible, or the food doesn’t look appetizing overall. Simply having photos of any quality is not the answer to representing your food or brand online. Quality counts. Guests, either current or potential, are paying more attention than ever and are the very ones that can make or break your business.

Start With Your Best WorkWhen you are trying to capture images of your establishment, the little details are often the things that make or break the photo. Consider the entire frame or scene when you are preparing to shoot your photos. Photo of the dining room? Be sure there is no trash on the floor, streaks on the table, or stains on the carpet before you shoot. Look beyond your subject as well, as a dead plant in the back corner doesn’t exactly showcase your overall attention to detail. And that is something…