Avoid Digital Pitfalls When a Restaurant Changes Hands

There are many details to keep track of during the process of buying or selling a restaurant. Beyond the brick and mortar, there are many digital assets to manage during the transition phase. Part of what you’re paying for when purchasing a restaurant is the brand reputation and web history.  To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. 

Domain NameOne of the most important items to keep track of is the restaurant’s domain name (or web address). Transferring ownership of the domain name will assure that the new owner receives renewal notifications from the registrar. If a domain comes up for renewal and the new point of contact doesn’t receive the notification, the domain name will expire. With some quick action, the domain name can sometimes be recovered. However, if the domain name is purchased by someone with bad intentions, it can be a much more challenging process. 

If a domain name is…