Experience Matters: What Restaurant Guests Value

4 Min Read By MRM Staff

Sixty-nine percent of consumers would dine out more often if it were more enjoyable, and that number goes up to 78 percent for adults under the age of 35, according to a report from ChangeUp. 

The experience agency, who designed new restaurant prototypes for clients such as Burger King, Panda Express and Panera Bread, surveyed consumers to gain a better understanding of the current customer journey and what guests value most about the restaurant experience, particularly at casual dining and fast casual restaurants.

Among the highlights of How Much Does Experience Matter to Customers:

More than one third of guests often feel disappointed with the restaurant experience when dining out. 66 percent of consumers believe a desirable experience is more important than price and convenience.Modern Restaurant Management (MRM) magazine reached out to Bill Chidley, Executive Director of Strategy at ChangeUp for a deeper dive into the results and what restaurant operators can learn from…