Not Just for Breakfast: The Economic Power of Waffles

3 Min Read By MRM Staff

Restaurant operators searching for something versatile that will cross the dayparts need to look no further than their breakfast menu as waffles have been breaking out of the morning. According to the 2024 Technomic Breakfast Study, waffles are seeing a surge in popularity beyond breakfast—now appearing in appetizers, snacks and even desserts with operators realizing an economic boost.

Modern Restaurant Management (MRM) magazine connected with Mike DiBeneditto, CEO of Golden Waffles, to learn about "waffle-omics" and how the breakfast staple can be a strategic menu asset for restaurant operators. 

How do you define “waffle-omics”?“Waffle-omics” is a term we use at Golden Waffles. It’s a favorite of ours and pretty straightforward. We like to say waffles “drip with success” for food service operators, and it's because of four key factors: profitability, versatility, consumer experience and operational efficiency.

●  Profitability: Waffles are a low-cost…