Straws for a Cause, POS Blueprint and ‘Bullish’ Design

5 Min Read By MRM Staff

We are back from the Labor Day break with MRM's Daily Bite featuring an effort from McDonald's to salute education, a POS guide and the design at Live! At The Battery Atlanta.

Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Straws for a CauseMcDonald’s customers are receiving a straw with a wrapper designed to look like a No. 2 pencil with their cold beverages.  In one week alone, the brand will distribute 100 million straws. The No. 2 pencil is synonymous with back to school and was the inspiration for the design.

 The new look is a reminder that McDonald’s and participating independent franchisees offer high school and college tuition assistance to eligible employees through the Archways to Opportunity program. To date, McDonald’s has awarded more than $14 million in tuition assistance. Tuition assistance provides eligible employees in McDonald’s company-owned restaurants and restaurants of participating franchisees with…