The Value Shift Across the Globe

The entire foodservice industry is being reshaped due to a global shift in consumer behavior prioritizing value, quality, and flexibility,  according to the latest Circana™ research that found value-based deals are driving 54 billion global foodservice visits annually.

"Value is a broader tent than price, but price is an important value platform when consumers are faced with high inflation or a personal economic situation such as a job loss," Tim Fires, president of global foodservice at Circana,  told Modern Restaurant Management (MRM) magazine. "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. While price may be one of the drivers of the visit, the restaurant staff must deliver on the experience expected, from taste to food variety and quality, and good service. Consumers, regardless of country or income level, expect to have the experience they paid for when choosing…