Delivery and Takeout Trends

As lifestyles become increasingly hectic and unpredictable, the convenience of enjoying restaurant-quality meals in the comfort of one's own home has become a big part of consumers’ lives, making takeout and delivery a big part of the restaurant industry. Let’s look at the consumer preferences driving this trend and the technology that makes it possible.

Consumer Behavior: Driving DemandEvery day, consumers are faced with the decision on what and where to eat. Cooking at home can be a good option when an individual has the time, ingredients, and knowledge to do so. It can be economical, but requires more decision making and forethought, like having the ingredients on hand. Eating at a restaurant is generally more relaxing, has a social element, and offers more variety. Delivery and takeout can provide the best of both worlds, and in today’s environment, that’s often exactly what people are looking for. 

Food delivery is uniquely compatible with today’s busy consumer…