Keeping Things Mellow for 50 Years

Mellow Mushroom, the stone-baked pizza brand with a counter-culture essence, is celebrating its golden anniversary.Founded in Atlanta on pizza and beer by a trio of friends who had recently graduated college, the brand currently operates more than 160 locations and is still privately held by one of the original founders. 

The national campaign will have unique local takes as each individual restaurant is uniquely reflective of its local community while holding true to Mellow Mushroom’s core values and brand.

“With each new store, it’s like a new chapter in the Mellow story,” Anne Mejia, Senior VP Brand Development at Mellow Mushroom, told Modern Restaurant Management (MRM) magazine. “We completed a rebrand in November 2023 to solidify brand identity and jumpstart us into the next half-century. We’ve now reached the 50th milestone which was no small feat. As we look back at our growth throughout the last 50 years, this restaurant will work in large part to consider…