People Focused, Tech Forward: How Nathan’s Famous Plans to Transform the Brand

4 Min Read By MRM Staff

The COVID-19 pandemic has curbed the growth plans many brands put in place and Nathan’s Famous is no exception. As the iconic brand now plots its reopening strategy, James Walker, Senior Vice President of Restaurants, said executives have been in constant contact with franchisees about the next steps, while maintaining a focus on the future that includes enhanced technology and the addition of e-commerce options.

“We’ve tried to be more personal and communicate with them one on one so we understand how we can support them in a way that is most helpful to their specific situation,” he said. ” Our franchisees are concerned with their livelihood, and the well-being of their employees, we’ve tried to ensure we’re fully up to speed on all programs that might benefit our franchisees, and remain a resource to them.”

A Certified Franchise Executive with more than 30 years of experience, Walker joined Nathan’s a year ago from Subway where he was Vice President, North…