Sponsored: Five Marketing Tips for Opening a New Restaurant

 Opening a restaurant is difficult under any circumstance, but the pandemic has created many additional barriers and regulations. Restaurant closures currently account for the greatest number of closed businesses, with 60 percent closed permanently. This means that, when opening a new restaurant, owners need to be extremely resourceful in order to build a loyal following and to keep patrons and staff safe. We’ve outlined five ways to market your new restaurant and to drive customer retention. 

1. Social MediaHaving a social media presence is pivotal for any new business. There are over 3.5 billion active social media users worldwide, meaning that your customers are likely using at least one social media platform. But the key here is to ensure that you are using the right platform for your brand. Facebook remains the market leader for social media, with 68 percent of U.S. adults using the site in 2018. It’s also a good place to connect with users using the chatbot feature…