Brooklyn Comfort Food … and Cheesecake

6 Min Watch By Barbara Castiglia and Kevin Freibott

Who makes the world's best cheesecake?For many, the answer to that question is Junior's Restaurant. A New York City staple since  1950, Junior’s features a menu of Brooklyn comfort food in addtion to the delectable cheesecake.

Founded by Harry Rosen on Flatbush Avenue in Brooklyn, the family-run brand spread its roots with locations in Times Square and at the Foxwoods Resort Casino in Connecticut. In 2015, Junior’s opened a 103,000 square foot bakery in Burlington, New Jersey, that spans seven acres and ships cheesecakes across the world. In fall of 2016, Junior’s opened its location in Boca Raton, Florida and in spring of 2017, Junior’s opened an additional location in Manhattan on 49th Street and Broadway. 

In this MRM Profile, third-generation owner Alan Rosen discusses operations, e-commerce and retail, future plans for growing the brand's footprint and, of course, cheesecake.