Brand First: Finding Social Media Relevance

Social media relevance is a critical element of any restaurant brand's marketing efforts. Modern Restaurant Management (MRM) magazine is partnering with strategy and branding firm Fogelson & Co. (F&Co) on a series of videos designed to help  food, beverage and hospitality companies understand and improve their branding, marketing and content strategies.

In this MRM Expertise video, Susie Fogelson, Founder and CEO of Fogelson & Co., and former head of branding and strategy at Food Network, discusses social media relevance, branding, the importance of storytelling and breadsticks. 

“Every company has a food story and successful brands understand that food marketing is very much about entertainment.  Finding ways to tell a story through digital/social channels, live experiences and strategic partnerships is critical in today’s marketplace,” she said.