Capturing Buzz in a Snapshot: New Marketing Tool Promotes Brand Engagement

Anyone who has attended a wedding or social event in the past few years has undoubtedly encountered photo booths. Tucked away in a corner, they lure attendees to throw caution to the wind, act out a little and have the ensuing fun memorialized in photos.

One entrepreneur developed a way to help restaurateurs expose the potential business applications of photo booth technology to connect with their customer base and promote their business at the same time.

BuzzyBooth is a digital photo station created by Jolina Li that leverages the obsession with posting selfies to generate social media buzz for a business. Compact enough for open corner spaces, BuzzyBooth invites customers to snap a free photo and share it on Facebook, Twitter, Instagram or by email. The photo posts with a customized graphic frame that promotes the restaurant as well as a caption with an offer or announcement. In addition, the customer’s email is captured for future marketing purposes.

Growing up in the…