Meatless Mondays Can Lead to a Meatier Bottom Line

Slow Mondays needn’t be a drag on a restaurant. With Meatless Monday on the menu, attracting new customers, expanding their taste buds, and inspiring healthier returnees just got easier. The effort also synchs neatly with the growing passion for preserving the environment by eating locally and reducing meat consumption. There is no clientele too haute or too hip for Meatless Monday. In a recent Meatless Monday survey, more than 66 percent of respondents said that not only would they get a table at a restaurant that participates in Meatless Monday, they would also bring their friends.

The challenge for restaurateurs, however, is finding the best match between customer expectations and the huge array of possible offerings.

For restaurants such as HipCityVeg in Philadelphia, Meatless Monday is a seamless linkup.

“HipCityVeg already caters to a young audience who wants to eat well and do something good for the environment,” said Nicole Marquis, president and CEO, Marquis & Co, LLC…