Taking a Trip to Mexico for Authenticity’s Sake

Because the founders of Margaritas Mexican Restaurant feel the restaurants should give the guests the experience of being in Mexico without getting on a plane, they began taking their management on plane excursions to capture the authentic flavor and culture of Mexico and make sure it’s reflected in the eateries.

“We always have our Mexico experience in mind in whatever we do, from designing and decorating each restaurant to creating new menu items and even menu design,” John Pelletier, CEO and founder of the 25-unit, full service chain, told Modern Restaurant Management magazine. “Having had our managers there to experience the culture and feel of life in Mexico, they really drive home the feeling of Mexico in the restaurants to their employees and ultimately to the guests.”

Pelletier said visits to Mexico provided appreciation for the people, food, décor and culture and inspired what the executives wanted to recreate in the look and feel of the restaurants. To date, close…