Potential Pitfalls with Your Online and Mobile Ordering Solution

Virtually all restaurant and takeout ordering technology providers claim the implementation of their specific applications will lead to substantially more business. And while some do, an avalanche of orders slamming kitchen staff all at the same time during peak dining hours is not most restaurateur's idea of better business. That process leads to order mistakes, overwhelmed staff, longer wait times and takeout orders being picked up by guests at incorrect times. The original promise of new business comes at an enormous price that, in the long run, is simply unsustainable and compounding the problem altogether.

The benefits of any restaurant takeout ordering technology really should aim to drive new business to the restaurant while eliminating costs, reducing the need for labor and elevating the takeout guest experience. This is exactly how a fully integrated online and mobile system, complete with order management works. It’s a fairly new concept – but a simple one.

The order…