Collaboration Between Journalists and PR Professionals Brings Strategy to Media Initiatives for Hospitality 

Journalists are pulled in many different directions, and they have a significant responsibility to cover breaking news, often under tight deadlines. These days, most journalists across the U.S. cover five beats (areas of focus) or more and report on at least ten stories per week. A partnership between journalists and PR professionals can be valuable.

According to new data from Cision, 18 percent of journalists consider their relationships with PR professionals more valuable than last year. PR practitioners understand the tight deadlines and will move fast while providing data, expert sources, and coordination. PR experts keep track of reporters, their beats, news cycles, editorial calendars, and coverage areas to provide timely pitches. The fact that these two professions have a symbiotic relationship is easy to understand. However, these two professions also contend with miscommunication, lack of quality pitches, and unprepared sources, which can break a story, especially in the…