What Restaurant Owners Need to Know About Dual Pricing

2 Min Read By Austin Mac Nab

In today’s world, restaurants are always looking for ways to manage transaction fees and optimize profitability. With the ever-changing financial landscape and technology improvements, there are many advancements in payment processing that restaurateurs should be aware of. One of the more popular solutions to helping a business thrive is dual pricing credit card processing.

What is Dual Pricing? Dual pricing is a payment model that allows businesses to implement two different prices for credit card transactions. Businesses and restaurants can adopt this pricing model through a point-of-sale (POS) system, presenting both cash and card price. When a restaurant offers dual pricing, it maintains 100 percentof the cash price for every item sold. While this may seem fictitious, it’s legal in all 50 states.

A perfect example of dual pricing is a gas station. There are always two different prices, one for card and one for cash, with the cash prices being significantly lower. Gas stations…