Three Things to Consider Before Launching a Major Expansion Strategy | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In today’s rapidly evolving QSR segment, accessibility is key, with many brands prioritizing market expansion now more than ever to maximize brand presence and unlock growth opportunities in new territories. Accessibility can help with several factors including overall brand growth, new revenue streams and the recruitment of new franchisees. However, it’s essential to ask yourself several key questions before progressing with major market expansion.

As Little Caesars’ Chief Development Officer, I spearhead our expansion efforts and craft strategic development initiatives to take our brand to the next level. Growing our business within key markets is a huge part of our enterprise strategy – we’re ready to insert ourselves into popular pizza markets and build new restaurants to increase brand accessibility in these cities. Most recently, we signed a 10-unit deal for New York City and the Tri-State area. This is a big win for the brand, but before leaping into NYC expansion…

Jeremy Vitaro

Jeremy Vitaro is the Chief Development Officer at Little Caesars. In his role, he leads the company’s domestic and international growth plans and manages a team dedicated to store development worldwide. Vitaro oversees domestic and international franchise sales, real estate, construction, equipment sales, engineering and architecture. Prior to joining Little Caesars, he held positions of increasing responsibility at Dunkin’ Brands, where he led growth initiatives for the brand in the U.S. and around the world for nearly two decades. Vitaro most recently served as Vice President of Development, leading U.S. field development and international development.

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Jeremy Vitaro