QSRs Invest in Esports (Infographic)

2 Min Read

More than 30 QSR brands have nearly three Esports sponsorship deals on average, while 10 have five or more, according to SponsorUnited’s a “QSR and Esports Sponsorship Snapshot.” The report notes that as Esports popularity grows, QSR brands are investing in the space through sponsorships. For the report, SponsorUnited's platform identified 47 active QSR brands buying sponsorships or media.

“As the fandom in Esports continues to grow, QSR brands have been leaders in sponsoring teams, organizations and influencers,” said Michelle Harmon-Madsen, CMO, SponsorUnited. “We expect the sponsorship market for esports to continue to grow, and significantly so, moving forward.”

The top-five brands ranked by number of deals are: 

McDonald’s (10+ deals)  KFC (8+ deals)  Subway (8+ deals)  Chipotle (5+ deals)  Jack-in-the-Box (5+ deals) McDonald’s also ranks No. 1 in sponsorship growth, having more than 10 new deals with Esports properties–mainly teams and…