Safeguarding Slim Margins for QSRs: How Automation Drives Efficiency and Profits

4 Min Read By Ken Lynch

Though Fortune Business Insights projects the quick service restaurant (QSR) industry will grow from $862.05 billion to $1,467.04 billion by 2028, the reality is that owners are making the most of every dollar to maximize profit. With margins ranging from six to nine percent, even the smallest gain in efficiency and reduction of loss can make a significant impact on the bottom line. These razor-thin profit margins are driving QSRs to find innovative ways to keep up with the rapid pace of business while enhancing efficiency and delivering a best-in-class customer experience. 

Not surprisingly, QSRs are outpacing full-service restaurants with technology adoption. A recent Incisiv study found that QSRs expect 51 percent of tasks will be automated by 2025 while full-service restaurants expect only 27 percent of tasks to be automated by this time. To meet their automation goals, QSRs are deploying wireless network-enabled devices throughout their operations and are beginning to…