What Families Want from Kid-Friendly Restaurants

4 Min Read By C3

The fast casual restaurant segment has seen tremendous success and growth in recent years. According to Circana, Inc./CREST®, while overall restaurant traffic was down four percent in 2022 compared to 2019, fast casual traffic was up nine percent

. But there’s one area in which it can improve: with young families.

Why should fast casuals work on improving with young families? Not only is winning over kids important to building a fan base among future guests, but families with kids 12 and under bring in checks that are more than twice as high as parties without kids.

So, how can fast casual restaurants attract this valuable consumer segment to their restaurants? We specialize in kids and families in restaurants and conducted a study to find out.

Fast casuals have the food…Parents would often rather go to fast casual restaurants with their families than quick service restaurants because they perceive it as higher quality and better-for-you, but their kids often ask for fast…