Delivering Experience: Why Community Involvement Is Key for Restaurants Amid COVID-19

4 Min Read By Sam Acuna, Kristjan Archer

As restaurant operators, you are a part of the community, providing an experience and opportunity for people to come together, celebrate events or both.Amid the COVID-19 pandemic, your role is all the more critical. Your community relies on you to provide a comforting, familiar experience, deliver food for those who may not have access, and feed the essential groups of people who are still working.

Since guests cannot frequent their favorite establishments in person, they're now leaning on you to bring a "dine-in experience" to their homes. This crisis has highlighted how delivery and takeout channels are the new norms in the industry. While the situation is acute right now, it provides an opening for you to further enhance your delivery and takeout channels. Now is the time to set expectations for how your guests will interact with your restaurant in the future.

Restaurants must focus on engaging customers through the takeout and delivery experience. Though ordering takeout is a…